Make a sales territory map

How to build territories

1. Pick a starting point. Choose Draw my own for custom zones, or add a boundary layer – states & provinces, districts & counties or postcode areas – to build territories from official boundaries.
2. Create your first territory. Name it ("North – Sarah"), choose a colour, then either draw its outline or click the regions that belong to it.
3. Repeat for every territory. Each region you click takes the active territory's colour, so you can paint a country into zones in minutes.
4. Check the balance. Add your customers (import a CSV) or a data layer such as supermarkets, then use Points in polygon to count what falls inside each territory.
5. Add a legend and labels. Turn on the legend so everyone knows who owns which zone.
6. Share it. Send the link to your team or embed the map in your intranet. Edits update the shared map instantly.

Territory designs that work

• Sales territories balanced by number of accounts, revenue potential or travel time.
• Service and installation areas for technicians, tradespeople and field staff.
• Delivery zones with different fees or days per zone.
• Franchise and dealer areas with exclusive boundaries.
• Political, volunteer and canvassing districts.

Drawn zones vs. official boundaries

Tips

• Use a muted basemap and saturated territory colours at about 40% opacity so roads and towns stay visible.
• Use the Buffer tool around a depot to sanity-check how far each territory stretches.
• Keep territory names short – they become the labels and the legend.

Start a territory map

Related

• Guide: how to create a sales territory map
• Color map maker
• Radius map

Keeping territories fair

Balance territories by what matters to your business – account numbers, revenue potential or travel time – rather than by area. A small, dense city territory can be worth more than a vast rural one. Re-check the counts each quarter as accounts change, and update the shared map so everyone works from the same boundaries.